Burton Women's Apparel SS18

This collection is made up of technical and lifestyle pieces designed with functionality in mind. This season in particular, we were working to establish Burton’s voice as a year round outdoor apparel brand. As Senior Design Manager, I oversaw all aspects of design for the women’s apparel collection including color, print, silhouette, fit, trims, materials, tech packs and color merchandising.

Working concept board
Working concept board
marketing photo from final collection
marketing photo from final collection
Above Left: Photo of working mood board. I proposed the idea and then led an off-site team-building seasonal kick-off where designers from all departments and levels were invited to bring inspirational tears and contribute their perspectives. We worked collaboratively to gain clarity on the brand’s Spring/Summer look and feel and built out a concept that could be used across product categories and genders. 
Above Right and Below: Marketing product shots from the SS18 Women’s Apparel collection
marketing photo from final collection
marketing photo from final collection
marketing photo from final collection
marketing photo from final collection
Below: CAD representation of the full women's apparel collection with marketing imagery of the final product along the right side.
Below: Packable waterproof Gore-tex jacket exert from tech pack + images of final product.
Below: Active tee and leggings designed for comfort and movement with moisture-wicking fabric. Exerts from tech packs and images of final product.
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