Adidas Originals X Burton Men's Apparel & Outerwear W11

As part of a multi-disciplinary team at Mage Design in Los Angeles, I was responsible for contributing ideas and imagery to the overall concept for this project, creating the color palette and print direction, creating technical drawings and tech packs based on the design firm owner's sketches, and generating color ways. Our team at Mage Design designed all styles with sign off from the chief creative officer at Burton and we worked with a team at Adidas to develop all of the styles.

Exerts from concept direction:

Prints + color palette:

Example of colorway exploration:

Final product execution:

Exerts from tech packs:

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