Danner Boots Trend/Concept/Color SS21

For this project I worked with the design agency RANGE to provide trend insights along with color and concept direction for Danner Boots Spring/Summer 2021. I researched trends in culture, fashion and the outdoor market and provided inspirational images and copywriting. Below are some highlights from the 65 page report.

Below are exerts from the first concept proposed in the report:

Below are exerts from the second concept proposed in the report:

Below is some behind the scenes work showing how we compiled research from multiple sources before curating for the final report:

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