Left is an image of Ethan and Hila Klein of the H3H3 YouTube channel wearing Teddy Fresh (designed before I was brought on). Hila is wearing their number one selling "Color Block Hoodie" which I was given as a jumping off point to provide direction.
Below is the rough concept board I created for Teddy Fresh. Here I wanted to blend the colorful, childlike styling of the existing Teddy Fresh line with a touch of grunge influence to attract a slightly more mature customer. Incorporating some darker colors alongside the pastel brights and playing with scale on classic stripes and plaids felt like a fresh and authentic direction to move the brand forward.
Rough print concept board
Above are examples of some of the research images I pulled for the brand that Hila selected for color direction.
Below are product images from the first drop incorporating my direction.
Below are product images from the second drop following my direction.
