Above: We kicked off the 2023 cold-weather season with an overarching macro theme that would inform and connect the seasonal concepts for fall and winter. The theme title and overview pages from our presentation are shown.
Fall's Earth concept found inspiration on the forest floor employing tactile organic textures and grounding earth tones injected with bold red and ultraviolet. The "Style ID" slide shown was created by my team as a quick one page overview communicating our seasonal direction.
Product shots from the Alpine Design Men's Fall 2023 collection.
Example of style / silhouette direction from my team's presentation.
Example of execution of style direction in final product.
Graphics in final product
Example of graphic direction from our presentation
Print direction from our report
Print execution in final product
Above: Macro color pages from our presentation demonstrating research behind our key seasonal fashion color choices.
Below: Marketing shot from the Alpine Design Men's Fall 2023 collection showing application of one of the key colors for the season.
Fall's Earth concept flows into Winter's Ice, carrying over a few key colors while adding new ones to create a softened palette that alludes to ethereal frozen landscapes.
Product shots from the Alpine Design Men's Winter 2023 collection.
Padded shirt jacket execution in final product
Exert from style direction provided in my team's presentation
Example of print direction from my team's report
Print execution in final product
Textural plaid execution in final product
