The “Style ID”page above was created by my team as an easily digestible 1 page overview of the concept, color and direction for the season. Inspired by the rejuvenating power of natural springs our Spring and Summer seasonal concepts are interlinked and designed to build upon each other.
Color combinations and color flow for Spring with 6 month color designed to lead into Summer.
Product shots from the Spring collection.
Example of print direction provided by my team.
Execution of print direction in final product.
Execution of style direction in final product.
Example of silhouette/ style direction provided by my team.
Design details direction provided by my team.
Execution of design detail direction in final product.
Mountain Springs gives way to Desert Springs as temperature rise for the Summer season.
6 month colors flowed from Spring into the Summer concept which is brightened and energized with fresh fashion colors. Originally bright green and orange were to be the focus, with red being a trim and graphic color. As the line evolved throughout the season the bright green was ultimately dropped from the palette and the red introduced in a more substantial way.
Product shots from the Summer collection.
Execution of print direction in final product.
Exert from the print direction provided by my team.
Example of silhouette / style direction provided by my team.
Execution of style direction in final product.
Execution of style direction in final product.
