Dick's Sporting Goods: Women's Trend/Concept/Color FW22

Alpine Design is an outdoor adventure brand that is part of the Dick's Sporting Goods "vertical brands" portfolio. As Manager of Trend, I led my team to deliver inspirational seasonal concepts based on in-depth research of culture, fashion, and outdoor industry trends combined with needs from business development and buyers. Our comprehensive reports included strategy, macro cultural context, silhouette direction, fabric direction, design details, seasonal concept, color and print direction. We built out 3D room setups and I presented this content to cross-functional teams to achieve alignment.

Exerts from Q3 concept direction:

Macro context exert from our Q3-Fall 22 trend report

Concept vision & color palette created by my team for Q3-Fall 22

Print direction exert from our Q3-Fall 22 trend report

Design direction exert from our Q3-Fall 22 trend report

Q3 product execution including marketing images and in-store display:

Image from Alpine Design FW22 photoshoot

Photo from in-store display of Alpine Design Women's Q3-Fall 22

Image from Alpine Design FW22 photoshoot

Exerts from Q4 concept direction:

Table of contents from our Q4-Winter 22 trend report. This is an example of how we used supportive mood imagery to help tell a strong conceptual story.

Concept vision & color palette created by my team for Alpine Design Women's Q4-Winter 22

Print direction exert from our Q4-Winter 22 trend report

Q4 room build for internal concept presentation:

Room build-out using market samples to aid in presenting our concept vision prior to final adoption

Q4 product execution including product shots from the company website and marketing images:

Product shots from Alpine Design Q4-Winter 22

Image from Alpine Design FW22 photoshoot

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